Stockholms Båtservice is a service company in the marine industry for marine electronics and navigation equipment, located in Stockholm, Sweden. They are focused on high quality installations of premium equipment for both sailing and motor yachts. To meet their rapid growth and match their high quality services, they needed a new and contemporary website.
The only colour given for the brand was an undefined sharp blue, which the brand is strongly associated to. To build the website, the blue had to be defined and matched with a full colour palette. Additional colours in grey-scale maintained the dominant feeling of the blue.
The two main challenges faced with images for this website were first that the images had large variation of quality, and second that the images were messy and busy in their composition. Which made the instruments featured to fall out of focus. Another issue was that the images had a warm, yellowish tone to them, which didn't match the grey tones of the colour palette for the brand.